I've got the project to create Dating website for Animal landing page. In the first execution, I gathered competitor, another related website, real user need on social media and webboard in this link:
After I gather the information, I will utilize it to design later.
Methods: User Persona, Prototyping, High fidelity, Usability testing
I would like to know the needs and challenges from the pet owner. So I executed an interview with someone who have only one pet in their home.
From landing page principle, I seperate to 5 parts, Convince by Call-To-Action, Benefit, Social proof, Convince again.
For Desktop view Prototype: https://www.figma.com/proto/FiQU7SziHbrsxrjPzf8hfj/Dating-App?node-id=2%3A2&scaling=scale-down-width
For Mobile view Prototype: https://www.figma.com/proto/FiQU7SziHbrsxrjPzf8hfj/Dating-App?node-id=574%3A1&scaling=min-zoom
I used remote usability testing with existing interviewees as follows:
Easy to read, Call-To-Action outstanding from the information.
Easy to use.
When putting the text "Delete account anytime" the user told me he can try to use it.
The user told me, I should add review more from many places.
I'll explore the review from other website to add to this landing page
Bold the "delete account anytime" word to the top of the page.