I've got the project to improve user experience on a product page and a sell/renting out page at www.fazwaz.com. So I decided to interview to figure out which customer needs as well as product advantage to solve their needs.
Methods: Empathy map, Interviews, Prototyping, User personas, Marketing funnel, Card sorting, High fidelity
I would like to deep dive to know the factor which users decide to buy, rent or sell until conversion. So I choose the empathy map method to figure out how to create interview topics, user persona, questionnaire topics.
After I executed an empathy map to figure out the needs and fears of users then I bring the keyword to create
interview topics and interview by google form as follows:
When executed the interview, I sorted the interview to be needs, fears as well as behaviors. I'll bring this information to design in the next step.
Case study 1:
I use the information from www.similarweb.com to know the top of channel that user came to fazwaz website. From information, Google Search is the top, So I decide to design user journey from search first.
Case study 2:
After I executed the empathy map, user persona, user journey & prototype for the product page, I came up with many ideas to design the sell page.
So I began to execute a user journey then I bring the idea to did a prototype for the sell page.
I use a Google Form to executed A/B testing and gathering feedback from users as follows:
Product page summary:
After A/B testing, Mostly user prefer new UX/UI design, but user prefer add streetview button to new design as well.
The minimal design help user to see the essential information, call to action and conversion button outstanding.
Less scrolling down, less task of the user and extend the opportunity to focus on deciding to buy or rent.
Sell page summary:
After rearranging information, This design rather less complicated, less journey, less time to spend to fill information. Extend the opportunity to succeed in the process.
I would like to get the usage data such as demographic, geographic, interest, behavior data from Facebook Fanpage, Facebook ads, Google analytic to know real insight.
Example data studio dashboard that I would like to get it, It's show the real user problem then we can solve the problem in the right direction.